LION

LION is one of Australasia’s leading beverage companies, with a portfolio of more than 100 brands across beer, wine, spirits, cider, non-alcoholic beverages, and coffee.

High Frequency Design partners with Lion’s national sales team to deliver fast, effective creative across New Zealand’s hospitality and retail environments. From major liquor retailers such as Liquorland and Super Liquor to bars, restaurants, cafés, and venues across the country, we develop marketing collateral designed to perform where it matters most — in market.

Our work spans everything from rapid-turnaround promotional campaigns like Wine of the Month activations to the design and rollout of high-impact point-of-sale including posters, table talkers, menus, loyalty cards, social media content, TV screen advertising, and venue branding.

We also support the rollout of larger campaigns — adapting global creative across formats such as billboards, in-store product displays, and digital advertising.

Working closely with production partners, we manage the design, print, and distribution of marketing collateral to ensure campaigns are delivered quickly, consistently, and to the highest standard.